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A strong visual identity helps a brand stand out, communicate effectively, and build trust with its audience. Here are 10 great visual identity rules to follow:
1. Consistency is Key Use the same colors, typography, and design elements across all brand materials to create a cohesive look. 2. Simplicity Wins A clean and minimalist design is more memorable and versatile than a complex one. 3. Use a Distinctive Color Palette Choose a few primary and secondary colors that align with your […]
