Strategy and Execution
9 Posts per Week: We maintain an active and consistent presence with nine posts each week, ensuring regular engagement with the audience.
Shop Categories & Services: Each post is thoughtfully curated to reflect different aspects of STILIUSOS’s shop categories and services, offering a comprehensive view of their brand.
Image Carousels: 8 out of 9 weekly posts feature engaging image carousels that provide detailed showcases of products and services, including:
Fashion Highlights: Showcasing the latest trends and must-have items.
Interior Details: Featuring stylish home decor and design inspirations.
Style Consulting: Highlighting the benefits of personalized style consultations.
Behind the Scenes: Giving a glimpse into the STILIUSOS creative process and team.
Seasonal Trends: Presenting current seasonal styles and how to incorporate them.
Special Offers: Promoting exclusive deals and discounts.
Event Recaps: Summarizing recent events and styling sessions.
LIVE Interview: 1 post per week features a LIVE interview, adding a dynamic and interactive element to the feed. These interviews include conversations with industry professionals.
Color Coordination: Each week, all posts follow a different theme color, creating a visually cohesive and aesthetically pleasing feed. This strategy not only enhances brand recognition but also makes the Instagram page more attractive and engaging.
Project Goals
Boost Engagement: Foster a lively and interactive community on Instagram, encouraging likes, comments, and shares.
Showcase Offerings: Effectively highlight the range of stylish clothes and interior details, along with the unique benefits of STILIUSOS’s styling services.
Enhance Visual Identity: Create a visually stunning feed that reflects the elegance and sophistication of the STILIUSOS brand.
Drive Conversions: Convert Instagram followers into loyal customers by guiding them from engaging posts to making purchases.
Implementation Process
Content Planning:
- Developed a content calendar outlining weekly themes, color schemes, and post types.
- Coordinated with the STILIUSOS team to gather high-quality images, videos, and interview schedules.
Design and Creation:
- Designed visually appealing and on-brand carousel posts and graphics.
- Prepared engaging and professional content for the LIVE interviews.
Posting and Interaction:
- Scheduled posts to ensure consistent delivery throughout the week.
- Actively engaged with followers by responding to comments and messages promptly.
Performance Analysis:
- Monitored post performance and audience engagement using Instagram analytics.
- Adjusted the strategy based on insights to continuously improve engagement and reach.
