Strategy and Execution
9 Posts per Week: We maintain an active and consistent presence with nine posts each week, ensuring regular engagement with the audience.
Styling Services: Each post is thoughtfully curated to reflect different aspects of SOS STYLE’s app services and inspire visitors to create their own style.
Image Carousels: every second post contains image carousels with useful style theme content.
Fashion Highlights: Showcasing the latest trends and must-have items.
Style Consulting: Highlighting the benefits of personalized style consultations.
Seasonal Trends: Presenting current seasonal styles and how to incorporate them.
Special Offers:
Promoting exclusive deals and discounts.
How to's:
Explanation content on how to use the styling app.
Project Goals
Boost Engagement: Foster a lively and interactive community on Instagram, encouraging likes, comments, and shares.
Showcase app benefits: Effectively highlight SOS STYLE mobile app features and benefits.
Enhance Visual Identity: Create a visually stunning feed that reflects the elegance and sophistication of the SOS STYLE brand.
Drive Conversions: Convert Instagram followers into loyal customers by guiding them from engaging posts to making purchases.
Implementation Process
Content Planning:
- Developed a content calendar outlining weekly themes, color schemes, and post types.
- Coordinated with the SOS STYLE team to gather high-quality images, videos.
Design and Creation:
- Designed visually appealing and on-brand carousel posts and graphics.
Posting and Interaction:
- Scheduled posts to ensure consistent delivery throughout the week.
- Actively engaged with followers by responding to comments and messages promptly.
Performance Analysis:
- Monitored post performance and audience engagement using Instagram analytics.
- Adjusted the strategy based on insights to continuously improve engagement and reach.